by Bethany McKay, Freelance Writer – XML is a large part of the publishing industry, but what exactly is XML? Extensible Markup Language, or XML, is a computing language that defines a set of rules for encoding documents in a format that is both human- and machine-readable. The goals of XML are simplicity, generality, and usability across the Internet. It…
By Bethany McKay, Freelance Writer In the world of publishing, the old adage that “a picture is worth a thousand words” rings true. Not only is a quality piece of art key to your publication, but it should be positioned optimally on the page and needs to be properly formatted. Quality is easily identified, especially in the digital world. The quality…
by Bethany McKay, Freelance Writer More than a decade ago, the first Kindle launched for sale. It was heralded as a game-changer; the ability to store and carry hundreds of books at once seemed to be a miracle or a dash of magic. The publishing industry scrambled, waiting for sales of physical books to plummet (and they did). Many worried…
by Bethany McKay, Freelance Writer/Editor In June, net neutrality rules were officially rolled back. Net neutrality has been an ongoing debate and pushed back and forth, but the real change began recently. If you do not know what net neutrality is, it required internet service providers (ISPs) to offer equal access to web content and prohibited them from charging more…
It’s All About the Audiobook Market! First, a bit of history. In 1941 the first test audio recordings included a chapter from Helen Keller’s Midstream and Edgar Allan Poe’s “The Raven.” They were certainly not tested on an iPhone. The spoken word was available on vinyl albums and most often the recordings were poetry and plays. In 1963 the first cassette…
by Dave Bailey, PPS Editor Why Digital Transformation Is So Important in the Publishing World Like many buzzwords that get thrown around in articles, business meetings, and reports, the term digital transformation can be used indiscriminately. At issue is the problem with the term, which is generic enough to lend itself to many definitions that can be applied to many…
Do you know what to look for in a content development company? Here are a few tips you can use to find the right company for your content needs. For your company to be successful, you have content that needs to be developed. However, the success of your company isn’t just linked to the mere ability to procure that content;…
Looking to develop better content? Here are five key steps to make that happen. Your business has an ideal image of itself that it wants to show to the world—not just to its clientele, but to its business partners and employees. The content your business produces is an integral part in enhancing and endorsing that image. What is “content”? In media and publishing,…
Are you looking to develop outstanding content? Here's why it pays to outsource to a publishing service company instead of using your internal staff. When it comes to content development, it pays to outsource to a professional publishing service company. Keeping the project in-house may seem like a good idea—the prospect of sending your work to an outside firm can…